Ecotone is a leading European food company and certified B Corp, championing biodiversity and sustainable food systems. Headquartered in France, Ecotone is home to a portfolio of well-known organic and natural brands including Clipper Teas, Whole Earth, Bjorg and Allos.
I worked with Ecotone to write their annual Impact Report – a global project that brought together stories, data and achievements from across the organisation over the past 12 months. Collaborating closely with a design agency, I helped shape the structure, page plan and overall narrative of the report.
My role involved distilling complex sustainability goals and progress into clear, engaging content that reflected Ecotone’s playful and optimistic tone of voice. The aim was to celebrate the company’s impact while communicating the urgency of biodiversity and sustainable practices. The result was a report that felt as vibrant and purposeful as the work it represents.