Client: NB Communication

Services: content editing | copywriting | project management | proofreading

Project Description

NB Communications is a Shetland-based digital agency delivering strategic communications and marketing for clients across the islands and beyond. I work with them as a freelance consultant, primarily on the Promote Shetland account – a long-running project that champions Shetland as a place to visit, live, work, study and invest.

In this role, I support a range of editorial and content projects. This includes writing and editing content for Shetland.org, the islands’ main tourism and relocation website, and overseeing the creation and distribution of email newsletters to a large subscriber base.

I led the development of a suite of tourism leaflets for visitor information points across Shetland, and a Welcome Pack designed to support individuals and families relocating to the islands. I also devised a multi-stream survey aimed at people who have moved, or are considering a move, to Shetland, which received a high response rate and provided valuable insights for future messaging and planning.